Nutrigroms

Kellogg's

Building confidence, one skate session at a time.

Kellogg's
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Creative
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Brand & Advertising
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Activation
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Media
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Social
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Launch Party
The Office S02 E04
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Nutri-Groms™ by Nutri-Grain® is a free skateboarding initiative that brings communities together by giving kids aged 8-16 the opportunity to learn new skills, build confidence, and have fun. Guided by professional skaters, the programme makes skateboarding accessible to participants of all experience levels while encouraging active lifestyles and personal growth.

 

Kids who participated: 1,936

 Locations visited: Whangārei • Warkworth • Auckland • Hamilton • Morrinsville • Tauranga • Mount Maunganui • Pāpāmoa • Rotorua • Whakatāne • Taupō • New Plymouth • Hastings • Palmerston North • Tawa • Wellington • Christchurch

89%
of target market reached within 2 months​
150%
leap in testing for Hepatitis C
1,000%
increase in positive results
Showing the most at risk were responding and going on to have potentially lifesaving treatment​
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