Nutrigroms

Kellogg's

Building confidence, one skate session at a time.`

Kellogg's
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Creative
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Brand & Advertising
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Activation
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Media
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Social
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Launch Party
The Office S02 E04
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Nutri-Groms™ by Nutri-Grain® is a free skateboarding initiative thatbrings communities together by giving kids aged 8-16 the opportunity to learnnew skills, build confidence, and have fun. Guided by professional skaters, theprogramme makes skateboarding accessible to participants of all experiencelevels while encouraging active lifestyles and personal growth.

Kids who participated: 1,936

Locations visited: Whangārei • Warkworth • Auckland • Hamilton • Morrinsville •Tauranga • Mount Maunganui • Pāpāmoa • Rotorua • Whakatāne • Taupō • NewPlymouth • Hastings • Palmerston North • Tawa • Wellington • Christchurch

89%
of target market reached within 2 months​
150%
leap in testing for Hepatitis C
1,000%
increase in positive results
Showing the most at risk were responding and going on to have potentially lifesaving treatment​
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