Applying our successful behaviour change platform to young distracted drivers.
ACC's Have a hmmm platform is tackling a deadly problem: young drivers (16-24) using their phone behind the wheel. This campaign takes a bold approach by flipping a negative behaviour – "ghosting" – into a life-saving action.
By encouraging young drivers to ‘ghost’ their mates, family, and phone by putting it on Do Not Disturb, we're leveraging a relatable concept to cut through the noise. We want to empower them to behave differently, ultimately making the roads safer, and reducing the frequency of fatal and serious crashes.
