Coca-Cola

The Coca-Cola Company

Nifty. Thrifty. Still unmistakably Coke.

The Coca-Cola Company
Brand & Advertising
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Strategy
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Media
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Design
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Social
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Activation
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Launch Party
The Office S02 E04
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VML and The Coca-Cola Company put a Kiwi twist on value, showing there’s a Coke that fits every moment, even when times are tight. Using distinct local language and Kiwi humour to naturally showcase a range of products without compromising what makes the brand unmistakably Coke.

89%
of target market reached within 2 months​
150%
leap in testing for Hepatitis C
1,000%
increase in positive results
Showing the most at risk were responding and going on to have potentially lifesaving treatment​
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